One image to tell a story. Convey your message. Make someone smile. Spark a conversation.
There once was a big lazy dog...
This might seem like a good segue into the importance of good cover art... but it's not. It's more a commentary on the power of images, and learning to use them to grab attention in the crowded seas of social media. Studies show that more eyes will see and linger on your post if there's an image. Use the same image too often (like your book cover) and the number start to dwindle again.
I mentioned this to an author I was doing a library talk with last summer, and he's since put images in every single one of his Facebook posts. Nice images, but they have little to do with anything related to his books or even the topics he's writing about in his post. For example, a cool shot of the beach
alongside a pitch about an upcoming book signing. A book not set at the beach.
Does this make you think about attending a book event?
How about this one?
When I was a magazine editor, we knew the article with images got more "time on page" than articles that were text heavy. Reigning in the graphic designer was another story, and we also learned that even if the writer provided the images, we needed to confirm where they'd come from. (those Getty people can be ruthlessly persistent.) If you don't own it, don't use it.
"O" for OWN it.
I wish I were more talented with creating memes - I love the pictures authors post that contain a quote or phrase in addition to their cover, etc. The Hunks anthology had several of those we could choose to tweet and share, created by one of the talented authors in the collection. I've tried to create a few of my own, like my Writing Wednesday graphic or the one below, but they don't seem as eye catching without the hot men. Although, that might not be appropriate for Writing Wednesday - or my YA series!
Anyway, you get my point. Pictures draw the eye. Pictures engage a reader. Pictures with a call to action are more interesting than a plain ol' "buy my book" plea.
How do you incorporate pictures into your social media stream? How do you use them for marketing? What are your favorite websites/tools for creating images? (I use picmonkey. What are some other good ones?)
Happy Writing - and Tweeting - to All!