Writing Wednesday: Book Launch Parties

So... my next Young Adult mermaid book releases next month, and I'm all about trying to prepare for the launch. Yeah, I know I'm not great at promo - it's on my list of resolutions for next year, but the book comes out December 15 so I need to institute some of this NOW.

We all know that WRITING and reaching "THE END" are only the beginning of the publishing process. The book launch party is not quite the "real" end but it is a celebration of getting your book baby from conception to its first public appearance.

* Cue the champagne! *

Even a YA book deserves a little bubbly, but I'm thinking it should probably be sparkling cider at the launch party instead of actual alcohol. At least for the readers under 21.

For the launch of the first mermaid book, I held more than one launch party (I was pretty excited to be a new author!) I held the first one over Memorial Day weekend at an indie bookshop on Main Street in Chatham. My sister the chef provided mini cupcakes and my entire extended family came from as far away as Colorado. (well, they were in town anyway.) All the cousins each got a copy...

I had a few other "book launch" parties that summer at various locations around the Cape (Harwich, Hyannis, Provincetown, Brewster, Dennis....) Like I said, really excited.

This time around, I'm trying to be more realistic, as well as realizing there are fewer people on Cape Cod this time of year, so I'll probably sell more online than in person.  I did schedule a "party" at a local indie bookstore in Orleans, and asked about bringing food/treats into the store.  My YA publisher, who is also an author, will be coming with me and signing her own YA series as well.

7 Party Essentials:
1. Copies of the New Book 
2. Copies of Other Books in Series (if it's a series, which mine is)
3. Tablecloths, table decorations that fit story theme (so for me it's mermaids)
4. Postcards, rack card, bookmarks... something for readers to take with them that has your name and book cover on it... even if they don't buy book. Especially if you also have ebooks available online.
5. Candy, pens, some kind of little giveaway to draw in passersby. (good ideas welcome...)
6. A favorite pen to sign with
7. Your smile.

But now that I've been at this awhile and done lots of booksignings at various locations over the last 5 years, I'm wondering how to make this more EXCITING. What sets a Launch Party apart from a regular book signing?

I know a lot of authors stick with Facebook and Twitter launch parties these days - I've participated in several, including for Hunks to the Rescue, and while it can be fun, I also like the hands on visceral experience of being there IN PERSON with readers.

Have you held physical in-person launch parties for the public? What have you done that's different, exciting or drew new readers? Or do you swear by the online variety, because it makes more sales for less investment of actual promotional dollars?

Would love to get some new ideas and conversations going - the holidays are coming up and even if your book isn't brand new, hosting a book signing party might be a fun way to get out there in your community and boost your sales and your author profile.

Happy Writing - and Party-ing - to All!

More photos from Son of a Mermaid Launch Party...

 Sunday's Book Launch was a big hit, with gourmet cupcakes and crafts for younger readers. These girls enjoyed coloring their own mermaid-themed bookmarks at the craft table, and many other readers took some home to decorate later...

The party started on the outside deck of Where the Sidewalk Ends bookstore, on Main Street in Chatham. The covered deck stretches between the main bookstore and the Children's Annex. It was fine for a bit, while the sun was trying to decide whether to make an appearance... but once the sun gave up we moved the party inside next to the fireplace! Who knew it could be so chilly on Cape Cod for Memorial Day Weekend?

 It was great to chat with older book buyers, who were purchasing the books as gifts for nieces, nephews and grandchildren. One industrious shopper from New Jersey bought two as Christmas gifts for her grandkids and had me sign them - Christmas! Planning ahead!

Several young visitors asked to have their pictures taken with "The Author" - a new experience for me! But lots of fun. Even some of the girls I knew from volunteering at school and with Girl Scouts got a little tongue tied to see me in the role of Official Author. 

 All in all a wonderful event, and I'm so grateful to the bookstore owners, the fabulous mother-daughter team of Joanne and Caitlin Doggart, for inviting me to share my special celebration with them and their patrons.

Paperback Launch Party at WHERE THE SIDEWALK ENDS!

Today is the official launch party for SON OF A MERMAID! I'll be at Where the Sidewalk Ends bookstore on Main Street in Chatham from 2 - 4 p.m. signing books and celebrating! We'll be on the deck with cupcakes, balloons, crafts and raffle prizes!

If you're on Cape Cod, stop by to visit!

Where the Sidewalk Ends is a cool, indie bookstore owned by a mother and daughter who share a deep passion for books. It's one of my favorite spots on Cape Cod, and if you've never been you need to add it to your list!

OOh, gotta go! Don't want to be late to my own party!!